better & Co.


10 Largest E-Commerce Companies by Revenue

  1. Amazon
  3. Alibaba Group
  5. Rakuten
  6. e-Bay
  7. Wayfair
  8. Zalando
  9. Coupang
  10. Flipkart

What Are Amazon’s Strengths?

Amazon has a culture of  testing ideas rigorously and then doubling down on the things that are effective. And as a company that’s not afraid to fail, and will put money on the line to develop a product or service, even if the product poses some risk of failing.

Amazon’s Competitive Advantage Isn’t Cost Or Convenience, It’s ADAPTIBILITY

-Jeff Bezos

Competitive advantage as we know it, has changed. To stay relevant in today’s constantly changing competitive landscape requires the capacity to continually learn, evolve and grow into a better—more valuable—version of what you were yesterday. Competitive advantage today isn’t a matter of lowering  costs—anybody can slash prices. It’s not a matter of hiring “better” people, although the human element is certainly a factor. It’s not solely a matter of corporate responsibility either, even though purpose is important.

And it’s not a matter of a faster time-to-market despite the fact that failing fast informs sooner. No, competitive advantage is a matter of adaptability.

Amazon evolved this far because they value change and they value adaptability.

What do all of these companies have in common? Billions and billions of dollars–because they learned to adapt. They have built and sustained a competitive advantage because they learned to adapt.

(Source: Forbes, 2020).

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